Find your brand voice. Give AI the one thing it can’t invent — taste. Build the foundation, hand it to the machine, ship a landing page that looks like you.
12 May 2026 · Norrsken House Barcelona
YOUR FACILITATORS
Two perspectives, one workshop. Tech + business design. Engineering + UX. Builder + curator.
Head of Tech at Like a Human. 12+ years engineering at VanMoof, McLaren, DPG Media. Runs production AI agencies, teaches Claude Code.
Business + product designer pairing service design with hands-on UX. Brings the human side of the brief.
SOMA's AI agent handles sustainability data end to end — from supplier outreach to audit-ready reporting — so your team can focus on reducing impact, not managing spreadsheets.
Your brand voice isn't a tone of voice doc. It's a stake in the ground. Here's what that looks like in the wild.
"Compliance is a data problem,
not a sustainability problem."
"We're in business
to save our home planet."
"We don't make claims.
We make products."
One page. Four grids. Each section earns a different rhythm — and one earns the right to break the rules the rest established.
Decide the world your brand lives in — the AI will furnish it. The reference deck is the whole brief.
Raw nature or polished studio? Editorial or industrial? Decide the place your brand inhabits before anything else.
Concrete, linen, glass, soil, paper, skin. Surfaces carry personality — pick three and stick with them.
Pick 3 images you’d use. Pick 3 you’d reject. The space between them is your visual language.
STAY CONNECTED
What we build next, you hear first. Scan to connect — the QR appears in a moment.
Everything we use at Like a Human. Free first, paid where it earns its keep. Open every link in a new tab — this slide is your home base after today.
unsplash.comfree hi-res photography
pexels.comphoto + free stock videoSettings → Project knowledge Add file → DESIGN.md # every chat in this project # now follows your DLS
New design → first message: “Use this design language: [paste DESIGN.md] Build a [hero / pricing] section.”
Starting prompt: “Follow this design language exactly: [paste DESIGN.md] Generate a landing page for [brief].”
Initial prompt → paste DESIGN.md Then: “Build [feature] following this DLS.” # pin in chat across sessions
v0.dev → New chat First message: “Follow this design language:” [paste DESIGN.md] → submit
# repo root $ touch CLAUDE.md # paste DESIGN.md content # AI auto-loads it every session
First message → paste DESIGN.md Then: “Build with this design language.” # edits persist across iterations
New project → Agent chat First message: “Design language follows: [paste]. Apply on every change.”
Cascade → Rules → Add Rule [paste DESIGN.md] Save → applied workspace-wide
Setup → Design Profile [paste DESIGN.md] # generated forms inherit # your DLS automatically
Distinct, production-grade UI generation. Avoids the AI-default look. Available as a Claude Code skill pack.
Creates award-quality interfaces from a brief. Comes with the claude-plugins-official bundle.
Programmatic video in React. AI writes the components, Remotion renders the MP4. Killer for branded reels.
Animation library with a complete Claude Code skill pack — ScrollTrigger, timelines, React integration.
Composable components. Copy into your repo, restyle with your DLS, AI picks up the tokens automatically.
Utility-first styling that maps 1:1 to your design tokens. Every AI tool speaks Tailwind fluently.
Take it anywhere. Pin it. Copy-paste it. The tools will keep changing — your foundations stay the same. That’s the whole point.
Book your free Brand Foundation session
Every link from today, always at hand. Scan to open. Share with the team. Send it to the next founder you meet.
almost.likeahuman.ai